Test tools like ahrefs. It provides detailed information such as search volume and difficulty score. Test tools like ahrefs

 
 It provides detailed information such as search volume and difficulty scoreTest tools like ahrefs 90 per month (billed annually)

Ahrefs proves once again that it is the best tool for keyword research. But choosing a branded domain that is short and memorable works better in most cases than trying to shoehorn certain keywords into your domain name. Ahrefs has set high standards with its 24/5 live chat support. These tools have large databases similar to Semrush and Ahrefs. In general, SpyFu is a great alternative to Ahrefs - Ahref's most complete competitor tool for keyword research. Part of this research involves finding the right keywords, coming up with the best structure. Ahrefs (pronounced A-H-Refs, probably) is a powerful SEO (search engine optimisation) tool that helps businesses and online marketers improve the visibility of their websites on Google and other search engines. Hit the “Social” tab, then “Facebook. Majestic SEO is an SEO software tool that specializes in link analysis. Here are some common technical SEO elements: Crawling and indexing. I searched for 4 terms using Ubersuggest and a few of the paid tools that I review below. Ahrefs proves once again that it is the best tool for keyword research. If you don't believe in me - do a test: Compare search volumes of "chatterbat" on both Ahrefs and G kw planner. It’s geared toward enterprises and fast-growing startups. Google is clearly doing an excellent job of ignoring that blatant negative SEO attack. Ahrefs' SERP Checker shows you how much organic search traffic the top results get from all the keywords they rank for. In general, SpyFu is a great alternative to Ahrefs - Ahref's most complete competitor tool for keyword research. Partner with other brands. Google Analytics. Google Search Console (GSC) is another SEO tool on our list. Flaw #2 – Each Tool Picks Up Different Links. PageSpeed Insights (PSI) is a free tool provided by Google that analyzes a page’s desktop and mobile performance and provides suggestions for improving its speed and user experience. You can also change the report's date range and frequency, export and save the report, and filter data by specific analytics views like country and subdomain. Translation: We’re discovering new broken links all the time. The price of the plan is $399 per month. But the lab data is more useful for testing. If you’re an agency, there are better alternatives. We don’t want to waste resources fixing something that’s not broken or is unlikely to have a positive impact. Ahrefs. It also generates an on-page SEO report that includes the web page's: Title. Link metrics are not as comprehensive as the ones offered by other backlink analysis tools like Ahrefs; Search engine optimization expertise is required to make the most of the tool; Price. Whether Surfer or Ahrefs is your tool of choice, riding the keyword wave elevates your content from the abyss of obscurity to the dazzling shores of visibility in 2023. This tool also shows keyword-related metrics, such as. Other interesting free alternatives to ahrefs are HubSpot, Google Search Console, GTmetrix and Marketing Miner. Design is important. Start with your page title. It comes with a keyword research tool, a backlink analysis tool, and a website analysis tool. Definition of Ahrefs. SeoQuake is a Free SEO Extension for Search Engine which provides detail about Website Organic Traffic, Google index, SEMRush Backlinks, SEMRush Subdomain Backlinks, Bing Index, Alexa Rank, Webarchive age, Facebook Likes, Whois Infomation, Web page Source and more. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. It’s easy to overcomplicate the process of choosing a domain. io. 28. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. Ahrefs is one of the most recommended SEO tools online. Best Plan for Agencies and Brands. It’s easy to overcomplicate the process of choosing a domain. Moz Keyword Explorer for the best all-around free SEO keyword research tool Google Keyword Planner for researching paid keywords Ahrefs for simple SEO. 9. Transparent Pricing. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. io. Using tools like this can help you. Like Ahrefs, Semrush is a platform created by SEO professionals for SEO professionals, thus ensuring the quality of the tools, their correct functioning and the achievement of short-term results. 1. Why organic search is important. LSIGraph. Combining tools lets you play to their strengths. But it’s not the best for everyone. You can get lucky, but ranking in Google without proper targeting will. Best for: Marketers who want a more intuitive UI than Ahrefs. Alongside Ahrefs’ backlink reporting and organic traffic dashboards, they have a really powerful keyword. Ahrefs. SeoQuake is a Free SEO Extension for Search Engine which provides detail about Website Organic Traffic, Google index, SEMRush Backlinks, SEMRush Subdomain Backlinks, Bing Index, Alexa Rank, Webarchive age, Facebook Likes, Whois Infomation, Web page Source and more. We’re going to use Ahrefs’ Site Audit because it’s completely free with an Ahrefs Webmaster Tools account and you have the option to use external backlinks as a source to find even more URLs. Each blog post you write should be optimized for one main keyword, and that keyword should be something that people are actually searching for month after month. Although these free alternatives are NOT all-in-one SEO toolkits like Semrush or Ahrefs, they are helpful for keyword research, link analysis, site audits, etc. Spyfu. This tool keeps keyword research – and its pricing model – simple. Serpple is one of the best keyword rank-tracking software of the latest generation. e. When you have completed the Domain Authority check, scroll down to the bottom of the page where you’ll find the average DA an PA for your query. Pick pricing plan which fits for your needs best. BrightEdge: Detailed recommendations, keyword translation. It’s only second to Google when it comes to being the largest website crawlers. Check your design. New to Ahrefs or feeling a little lost? Start here ;) Is there any way to brand PDF reports with our own logo?Coming back to the alternatives free for Ahrefs, here’s a list of the top keyword research tools that are like Ahrefs and popular for content marketing at the moment. SEMrush is the tool of choice for many SEO experts, if not Ahrefs; it offers many advanced features that make it more popular. Like the other SEO tools I’ve covered in this post, Moz isn’t just a backlink checker. Compared to expensive tools like Ahrefs and Semrush, LongTail Pro is a very affordable alternative. professional marketers and marketing specialists, SMBs, large enterprises, marketing firms and agencies with the ins and outs of the content marketing process. 4. SERPWatcher is a rank tracking tool that makes a very important aspect of SEO considerably simple. Semrush is one of the top digital marketing tools to perform site analysis, keyword research, competitor analysis, content marketing, and marketing campaign management for businesses. Now, I’m here with other online business owners buying, testing, and evaluating the best digital tools, services. Option 1 – Find Broken Links with the Ahrefs Audit Tool. Established tools, like Ahrefs or Semrush, have their built-in position tracking toolkits. Compared to GSC, it monitors more SEO issues (explains how to fix them too) and offers more data on backlinks and keywords. Here are eight Ahref alternatives that are worth considering: 1. 2. Ahrefs is an all-inclusive suite of SEO tools to enhance search engine optimization efforts. Through edge analysis, this tool promises to help you optimize. 1. From there, you could investigate each site to see if it’s a potential problem. Social media can be used for pre-launch marketing in many ways. SEO (Search Engine Optimization) is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results. However, Ahrefs can do a lot more. You can get lucky, but ranking in Google without proper targeting will be. Keyword Tool Dominator also works with other major search engines, like Amazon, Etsy, eBay and more. Founded in 2010 by Dmitry Gerasimenko, it is now one of the best-known SEO solutions available — and used by millions of companies around the world, including big brands like Shopify, eBay, LinkedIn, Uber, Adobe, Zoom and Facebook. How Ahrefs compares to other SEO Tools (like Semrush) Lots more. Conclusion. SERP analysis, current rankings, etc. Broken links. , Domain Rating). The Slovakian company offers a whole suite of tools which, of course, also offers rank tracking. The first way to find broken links in Ahrefs is to use their amazing Site audit tool. Organic Keywords. Great UX keeps visitors happy and reduces friction on your site, ultimately leading to better conversions and increased revenue. So, Ahrefs tends to do a solid job of finding keywords that a site ranks for. You’ll see that there are over 300,000 potential keywords you could target. Like the other SEO tools I’ve covered in this. But you CAN compare Surfer with its main competitor: Clearscope. 6. 5. Dead pages. After the analysis is complete, it’s time to move on to step two, competitor keyword research. 340. SEMrush is more affordable at higher pricing tiers (Agency and Enterprise) compared to. Word count. 2. Here are the top reasons why you need them and the tools I use to improve my writing. Depending on the size of your site, this could take a good 20 minutes or so. Sitemaps. 90 per month (billed annually). We’ll show you your current ranking position for that target keyword, important SEO metrics, and the top 10 search results: You can repeat this process for all your target keywords. When deciding on which dashboard to use, consider what you value in the user interface, and test out both. Your email. Why? Because it has a wide range of features, including: 2. Rank Tracker : Collects ranking data does keyword research, reports ranking to the user, and carries out scheduled tasks. The generated text combines both the model's learned information and its understanding of the input. They offer so many features in one place! We have tried most of them, and they all seem to perform very well. Moz Pro. Check your website for 140+ pre-defined SEO issues. There are five paid plans, which may seem confusing from the beginning. Serpstat has a limited version that allows you to test the platform for free, whereas Ahrefs requires you to pay $7 for a 7-day trial. LSIGraph. Competitive analysis – With a tool like Ahrefs’ Site Explorer, you can get an insight into your competitors’ SEO strategy by seeing which keywords they rank for and how they earn backlinks. e. Rank TrackingThe test pages. This makes Semrush is a better option than Ahrefs if you want to test an SEO tool before using it; If you pay upfront for a year, then you will get a 16% discount on Semrush. The keyword research with Ahrefs is highly detailed. Choose a domain name. YouTube Premium members can opt into. They have a trial option that allows testing the features for 30 days for. On the other hand, SEMrush offers dozens of extra tools, including access to customer support resources. This traffic estimate data is exclusive to our SERP Checker. 95/month. Crawl your website for SEO issues that can hurt your rankings, including: Missing title tags and meta descriptions. Site Audit automatically groups issues by type and pulls printable reports – all fully visualized with colored charts. KeywordTool. The free edition lacks a lot of automation and monitoring features, but it can do plenty of basic work. Paragraph snippets. If you’d like to invite a few SEO experts to work with Ahrefs tools, you must add chargeable users to your account. For your monthly subscription on Ahrefs plans, you have 48 hours to ask for a refund. Backlink anchor text — Analyze anchor texts to see. And when we compared the GKP against the top tools, we found that the GKP generates 98. Research methodology. Let's take a look at what this means for the quality of backlink. ”. I’ve seen lots of smaller tools try to build their own link index. Here they are: Find out where your competitors got their backlinks. In my opinion, Ubersuggest is one of the best free SEO tools on the market. Ubersuggest has a free version that is useful. At one time, Moz Pro was a leading SEO and research tool but the features haven’t kept up with the higher demand. Moz helps you perform quality keyword research in a lesser amount of time. Ahrefs offers live links, index, and high-speed index updates, which Ahrefs considers to be the best. Reviewers felt that Ahrefs meets the needs of their business better than Majestic. Price: Mangools basic: $29. AhrefsHere's how it works: On this page, enter the URLs of the domains you want to check. Ahrefs’ Sentence Rewriter Tool uses a language model that learns patterns, grammar, and vocabulary from large amounts of text data – then uses that knowledge to generate human-like text based on a given prompt or input. 5. LinkMiner is Mangools’ backlink checker. However, if you also use other SEO software, I’d recommend considering all-in-one SEO tools, like Semrush, which also offers a position tracking tool in addition to 55 SEO tools. Unfortunately, Ahrefs recently switched over to usage-based pricing. For example, you only need to add a URL to monitor your domain's health. They don’t actually have a content editor that grades you in real time, so it’s a little bit of a different class of tool. Ahrefs for backlink analysis, keyword research, and site auditing. So, if you experienced a negative SEO attack on one page, Penguin would penalize your entire site and rankings would drop across the board. Go to Organic Keywords. Ahrefs has been the number one tool in our SEO tool belt for many years. You’re probably familiar with SEMrush as an all-in-one marketing suite. Domain Rating (DR) Ahrefs Rank. The interface, the accuracy, the data aggregation, they all make for an outstanding piece of software. Get the list of keywords that a target website or URL ranks for in search. Its page analytics tools, like Site Explorer, even show the parent keyword for the best-performing pages, giving you quick access to keywords currently bringing in valuable traffic. Find and fix technical SEO errors. Check up to 10 URLs every 24 hours. These can include additional seed keywords or long-tail variants. 5. Awful UI: The user interface will require you to do a lot of digging to get to the actual tool that you want to use. It’s one of the essential tools for SEO because it’s the only one that features search performance data straight from Google (although limited). Professionals requiring a value tool can head for Ubersuggest without second thoughts. SEO ROI = (value of organic conversions - cost of SEO investments)/cost of SEO investments. 1. Having technical errors on your website can significantly impact. Enter one URL per line. Monitor your ranking progress for thousands of keywords. Google Rich Results Testing Tool. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. SemrushHere are 24 tools to find new keywords, keyword difficulty, and search volume. SEOQuake. It has the same quirks as the other testing tools from Google. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. enter the URL (s) of the pages or domains you’d like to bulk check, one URL per line. Transcript quality. 1. Easy To Use: Moz Pro is great for beginners and advanced SEO professionals who need to track a lot of data. You should see a Yoast SEO box. Headers. 7. Keysearch is an excellent option for anyone new to using SEO tools and wants an affordable option to higher-priced tools like Ahrefs and Semrush with equally as good keyword difficulty analysis. 0 is “more granular”. Get out of the spreadsheets and simplify your workflow. Use Ahrefs’ Site Explorer to analyze your competitors. Top 3 FREE Semrush Competitors for 2023. Here is a quick summary of everything you can do with Ahrefs: Find the keywords that are most profitable for paid as well as organic search. And estimating how much search traffic those keywords bring in. 3. Deploy the tools and make the transition. The easiest way to identify a good niche is to use a tool like Ahrefs’ Keywords Explorer . This will add the selected columns to Page explorer for you to view or export. Before anything, you should spend some time understanding how your customers go from no awareness of your brand to making a purchase—i. The 7 Best Ahrefs Alternatives. and on Android devices via a new “Ask” option on the video’s watch page. 8 billion keywords across 10 search engines in 171+ countries. Enter your target keyword, add your website, and choose your target location. You get instant insight into any website URL you enter into the specified field. In this example about business ideas, the report proposes: A content hub about “small business ideas. Nobody is going to trust a website that was designed in 1995. Serpstat’s backlink tool could be more comprehensive, whereas Ahrefs has a very comprehensive backlink tool1. This traffic estimate data is exclusive to our SERP Checker. Check any website, URL or subsection to see actionable and insightful SEO metrics: Number of referring domains. Content Marketing Platforms and Content Calendars 1. As several freelancers offer doing keyword research with the tools, it is possible to just test a few to begin with and see if results are similar. Like the same tools in Ahrefs and SEMrush, you can expect a high accuracy with the Mangools SiteProfiler traffic data. PageSpeed Insights works by analyzing a webpage’s HTML, CSS, fonts, and JavaScript, and provides suggestions. If your goal is to rank high on Google, writing content without targeting any keywords is risky. Click on the chevron next to the domain to show the full path. The easiest way to identify a good niche is to use a tool like Ahrefs’ Keywords Explorer . Another thing I like about Ahrefs is that it also identifies the parent topic ("Parent Topic") for a particular keyword. The four components of the model are: Product – What you sell. Email marketing automation tools. Ahrefs indicates that it has the largest backlink index of top SEO tools- over 295 billion indexed pages, and more than 16 trillion backlinks. vidIQ is another freemium Chrome extension that adds additional data to the YouTube UI. 17 hours ago · Google Analytics, SEMrush, and Ahrefs are like the superheroes helping you on this adventure. Ahrefs is a feature-packed suite of different search engine optimization (SEO) tools that help users, i. Semrush is the closest rival for Ahrefs. Duplicate content. But being able to at least identify issues that can be forwarded to a specialist is a must for every SEO pro. Our query "dog breeds" returns 96,403 keyword suggestions, compared to 73,035 from SEMRush. Customer Support & User Experience: Peel back the curtain and examine Ahrefs' customer support system through real-world testing. You can have an idea of keyword difficulty, search volume, CTR, CPS, and paid clicks. Ahrefs. if the redirect is broken after 1 y, A will be standing on its own and so will B. We’ll show you your current ranking position for that target keyword, important SEO metrics, and the top 10 search results: You can repeat this process for all your target keywords. KeywordTool. Monitor Backlinks. Their cheapest plan “Lite” ($69/month), is about 30% less expensive than Ahrefs ($99/month). 95 per month. Get started. The difference between lab and field data is that field data looks at real users, network conditions, devices, caching, etc. Step 1. PageSpeed Insights. You can produce keywords and topics from a huge database using the content explorer feature. Our crawler is the second most active after Google, and we update our backlinks database with fresh data every 15 minutes. As a team of content writers, it is important for us to research every topic we write about. 3. Login to Cpanel > Zone editor > Manage (next to the domain) > Add record > Type > TXT. UX optimization tools won't magically improve user experience, but usability testing will help you understand user behavior and diagnose problems so you can optimize pages and give people what they need to keep browsing and buying from your. Transparent Pricing. Know the best LSI keywords for your Niche. For example, this recipe lacks the “calories” property:When the cache from the test environment is active, the robots. The chart above shows Ahrefs’ Average Organic Traffic, which is a stable metric that measures search visibility. Best Semrush Alternatives. The Ahrefs SEO toolbar is a free Chrome and Firefox extension that allows you to check for broken links, trace redirect chains, and highlight no-follow links for any webpage. Google Search. It's perfect for a general overview of your competitors, but when compared to more specialized tools like a dedicated web scraping API, it falls short in delivering comprehensive insights. 2. This plan is best for SEO specialists and professionals in digital marketing. Unfortunately, it doesn’t auto-tag the speakers. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. and that is why here we come up with the top Ahrefs Competitors that not gonna disappoint you!!Semrush found at least one referring domain for 99. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. SEMrush is one of the most popular SEO tools on the market. A Moz Pro subscription ranges from $99-$599 per month (with significant discounts if you pay yearly). Keyword research is a crucial step in establishing a strong online presence. Google has several testing tools that are useful for JavaScript. I started The Digital Merchant to test the tools, services, and products I use in my digital business. Sidenote. , if you have a coffee blog. Monitor your ranking progress for thousands of keywords. SEO (Search Engine Optimization) is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results. Copyleaks, another AI detection tool, thought that it was 67. Each tool offers its own set of features and advantages, so the best option will depend on your specific needs and budget. 2. Site Audit automatically groups issues by type and pulls printable reports – all fully visualized with colored charts. Boil it down to a keyword. So let’s break down the details – no fluff, just facts. And you might not be inclined to spend that much. 97 on Amazon. Price: $99 to $999 per month, with annual payment options available17 hours ago · Google Analytics, SEMrush, and Ahrefs are like the superheroes helping you on this adventure. Set up a referral program. You won't find it in any similar tool. ”. Using tools like this can help you. 1. Their content explorer works great for identifying top content and trends for multiple industries. The Disavow Tool in Test Backlinks Ahrefs enables you to. Canonicals. Google Search Console (GSC) is an SEO tool that helps you to: Understand how Google sees your pages. Websites send out regular newsletters using email marketing automation tools to make the process easier. 10. 4. Ahrefs’ primary keyword research tool is called Keyword Explorer. Breadth. Its purpose is to help developers and SEOs more efficiently debug and optimize their pages using Google’s own data. It doesn’t work like that. Semrush Vs Ahrefs: Benefits. This is helpful for assessing the top-ranking pages and understanding why these pages are ranking where they are. Google Data Studio lets you merge data from varying sources, such as Google Search. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Ubersuggest Vs Ahrefs. The difference is the transfer happens “backward. For example, one of my main SEO competitors is HubSpot. Find a keyword. Using the appropriate keywords can attract the right audience to your website. It’s an excellent tool if you want to grow your blog but don’t like the interface of Ahrefs. 6. Ahrefs started as a link-building tool in 2010. The 7 best Ahrefs alternatives Serpple. When it comes to pricing, both these tools have similar pricing plans and the most expensive plan of Ahrefs costs you $999 epr month whereas the most expensive plan from Semrush costs you $499. “My best tool for competitive analysis is Ahrefs because it gives you the ability to research your competitors by accessing their backlinks, how much organic traffic they receive, which are their top pages for links, or most engaging content,” says Brosix‘s Nikola Baldikov. Penguin 4. If it's your first time using it, then you should know that the SEO software suite specializes in keyword research, competitor analysis, and paid advertising campaign optimization. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Meta description. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. See all keyword rankings for any website or web page. In short: Ahrefs is a popular SEO tool that people use to get higher Google rankings. It’s no surprise that you first need a comprehensive keyword research file from a tool like Ahrefs’ Keywords Explorer. Besides, its AhrefsBot is among the most active on. Defend against it quickly and effectively with our disavow tool. It runs on a scale from zero to a hundred. Now, apart from excellent sites like Ahrefs, I wanted to share a few more recommendations for those beginners with little to no budget for these tools. Website architecture. In the competitive SEO arena, the pricing of tools like Ahrefs and Semrush can make or break a decision. See which queries bring users to your site. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords. ”. Their cheapest plan “Lite” ($69/month), is about 30% less expensive than Ahrefs ($99/month). Ahrefs is a tool with tons of SEO use cases. Janette Novak Contributor Reviewed By Kiran Aditham editor Published: Nov 15, 2023, 10:00am Editorial Note: We earn a commission from partner links on Forbes. These groups will track all search terms that. Fully. 4. It allows you to understand your competitors' strategies and unearth opportunities to outperform them. Here’s a quick summary of the tools in this list: Content audit tools to help you to check how SEO-friendly your content is: Google Analytics. Customer Satisfaction: Majestic rated high in customer satisfaction and experience. However, if you pay annually, it can be WAY cheaper. However, if you pay annually, it can be WAY cheaper. But the lab data is more useful for testing. Keyword research is a crucial step in establishing a strong online presence. 1. Try Serpstat. If you’re more interested in a clean, modern, simple interface, Ahrefs is clearly easier to work with. Ahrefs is loved by many marketers. Performs deep link analysis, can check backlink types, links’ geolocation, etc. The beautiful thing about Ubersuggest is the ability to crawl your site. Ahrefs keyword explorer free provides KD (Keyword Difficulty), Volume (estimated monthly. Using Keywords Explorer to find a good niche. The enterprise tools that were evaluated: Botify: Technical audits, weblog data, website analysis, and reporting. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Much of its functionality is similar to TubeBuddy. com Nightwatch Sitechecker LowFruits Wincher ScreamingFrog Monitor Backlinks AnswerThePublic Ubersuggest These are the SEO tools I'll be detailing in this post. IBM. Although many SEOs may tell you that on-page issues like those with meta descriptions aren’t a big deal, I personally think. Guest blogging for leads. Google Mobile-Friendly Testing Tool. That’s a lot of keyword data. A ranked order of Ahrefs, Semrush and Moz by keyword ranking size of 51 domains in May 2022. So much so that you can even go way back in time and identify SEO issues from more than 16 months of data. Ahrefs Webmaster Tools. , United States). Rank Tracker — This tool tracks your website ranking positions changes for any given keyword. Because structured data helps Google to better understand what your pages are about, it may help them show up for more relevant search queries. Ahrefs. Compared to expensive tools like Ahrefs and Semrush, LongTail Pro is a very affordable alternative. Here are all the steps you should take: 1. Ahrefs Keywords Explorer is a comprehensive keyword research tool that offers valuable insights to YouTube creators. Not necessariy the top spot in Google search. SEMrush is the best for SEO, paid traffic analysis, social media analysis, and content analysis. Moz.